Optimise Prime
Role
Design Lead
Design Director
Deliverables
- Logo Design
Optimise Prime: Crafting an Iconic Logo for the Future
The design journey for Optimise Prime focused on the development of a logo that encapsulates the brand’s innovative ethos and commitment to excellence. Tasked with creating a visual identity that serves as a cornerstone for the company’s brand, this project aimed to convey Optimise Prime’s mission through a blend of timeless design elements and modern aesthetics. The end result is not merely a logo, but a symbol that reflects the dynamic spirit and forward-thinking nature of Optimise Prime.
Design Concept
Using the O & P to create an icon that reflects the nature of the industry as well as the partnerships of the companies involved required us to turn around an idea that was both simple and relevant in it’s intial appearance, but has a fluid, continuous, energetic, motion like construction. The colour ways we have suggested are based around earthy, natural tones and/or metallics and metals.