Ingka | Ikea
Role
Design Lead
UX
UI
Art Direction
Deliverables
- Website
- UX & UI
- Printable & PPT version
- Asset tool kit
The primary task was to design a user experience that felt like a easy to digest guided journey through the information.
Interactive assets
To create the most informative user experience, we integrated animated data points in a carousel, which assisted in keeping the scroll length to a minimum.
User Centered Design.
Working directly with the Ingka project manager I was able to create a concept that utilised the strong minimalist IKEA branding that we all know and love whilst pushing simple and effective ideas through. The most notable component was the user scroll-controlled line that guides the user through the information. Simple in appearance but testing in making it fully responsive.
Keeping it on-brand
One of the interesting parts to the brief was from (CEO) Jesper Brodin himself. It was to do with colour. As we all know, this brands identity is famously yellow and blue. We were directed to favour the secondary palette. So utilising their teal and coral just as much if not more than their primary. An interesting task when you consider the usually minimalistic branding is often a secondary identifier to their yellow and blue combo.
Condensed information
Additional ideas we put into practice were the store location information. By designing a visually pulsing interactive map, users could select each location and the visual carousel would automatically navigate.