Shell
Role
Lead Designer
Deliverables
- Interactive experience
- UX
- Social video adaptations
Interactive scrolling experience incorporating playfully accurate illustrations, photography, animations and iconography.
Effective lubrication requires a clear understanding of different types of customers and their needs. Shell’s experts specialize in providing the right products and the right advice which is unique to the customer’s business and the challenges they face.
Bringing the narrative to life.
I mapped out the visual story, creating unique vector illustrations, icons, and photo cutouts to inform the business sector customers and employees of the functions, processes and needs for Shell Lubricants.
Scaleable
Making sure we had enough flexibility from laptop to phone was essential.
Taking into consideration that from a laptop you’ll be using the navigation arrows on a keyboard to pressing the screen with your finger on a phone or tablet and asking if that hinders the information presented on screen.
Social Assets
A series of social assets for advertising across various platforms was created after the interactive scroller was completed.
Real World
The scroller was a huge success, seeing a live touch screen version being presented at live expo’s.