Chanel
Role
Design Lead
Design Director
Deliverables
- Logo Lockup
- Iconography
- PowerPoint Template
- Social Post Templates
- Style Guide
You, Me & Us by CHANEL: A Socially-Conscious Branding Initiative
In line with Chanel’s commitment to social and environmental responsibility, the “You, Me & Us” program is a fresh endeavor aimed at empowering local communities and fostering a culture of solidarity among Chanel’s employees. The design challenge was to create a cohesive branding experience that seamlessly aligns with Chanel’s existing identity while bringing the essence of this societal program to life.
‘You, Me & Us’ Campaign Graphics
Our social post templates extend the program’s branding into the digital realm, ensuring a consistent, uplifting, and sophisticated message across all platforms. Utilizing Chanel’s rarely-used secondary colors, these templates offer a complementary palette of flat solid shapes designed to host a variety of content and imagery, bringing Chanel’s social commitment to the forefront.
PowerPoint Templates
Elegant, user-friendly PowerPoint templates were developed to embody the ‘You, Me & Us’ ethos. Inspired by the iconic circular ‘C’ from Chanel’s logo, the templates feature 100% curved edge shapes for content containers in a multi-layered design. These designs serve as the backdrop for impactful stories and program updates, adhering to Chanel’s legacy of sophistication without additional visual effects.
The DNA of ‘You, Me & Us’: A Comprehensive Style Guide
The style guide serves as the definitive manual for maintaining brand consistency across all ‘You, Me & Us’ communication channels. It outlines the strategic use of the Chanel logo, color schemes, typography, and the specially designed iconography, guiding all future design endeavors within this initiative.