HP
Role
Design Lead
Deliverables
- Visual style guide
- Templates
- Asset library
- Photography
- Type (Motion & Static)
Work Without Limits is HP EMEA’s most successful social campaign ever. Weaving owned and influencer content together in one narrative.
This campaign reached 12.8 million unique 25-35-year-olds across Facebook, Instagram and LinkedIn, with a total of 8.1 million engagements. 7.9 million total video views and 187,000 direct visits to the HP Store product page.
Brief
HP’s EliteBook x360 is the ultimate business laptop. The brief was to grow market share across EMEA by increasing consideration among PC users working in the creative industries.
Idea
Inspired by EliteBook x360 Prove that award-winning product design heightens creativity by turning the HP EliteBook x360 into an artist’s muse
We briefed creative influencers from six different artistic disciplines.
Each creative would produce a work inspired by the HP EliteBook x360 and its design philosophy. Influencers posted work-in-progress shots to Instagram featuring HP product placement, giving followers a peek into their studios.
Reaching further
Paid posts: Animated spots on Instagram, Facebook and LinkedIn, targeted at creative professionals across EMEA. Each ad was a spectacular imagining of the influencer’s creative process.
Influencers reposted our animations to their channels accompanied by their own content, which featured the final works and notes on the product features that inspired it.