Xbox
Role
Design Lead
Design Director
Deliverables
- Campaign visuals
Love at First Play: Crafting Social Media Magic for Xbox’s Valentine’s Day Special
For this Valentine’s Day special campaign, Xbox sought to create a captivating and emotionally resonant promotional strategy, specifically tailored for social media platforms. The project called for the design of various social posts, each optimized for different dimensions and user experiences across multiple channels.
Project Brief and Deliverables
The primary objective was to convey the unique attributes of Xbox’s limited-edition Valentine’s Day controller, while also engaging the audience through visually stimulating and thoughtfully curated design elements.
Whether it was through iconic art-inspired visuals or modern typography and graphics, each deliverable aimed to not just showcase the product, but also encapsulate the spirit of love, creativity, and connection that Valentine’s Day evokes.
Moodboard
The following images serve as mood boards, each representing one of the three distinct conceptual directions developed for this Xbox Valentine’s Day campaign.
Each of these concepts is carefully crafted to offer a unique yet cohesive brand experience, maximizing engagement and emotional connection for Xbox’s special Valentine’s Day controller release
- Concept One: Drawing inspiration from Michelangelo’s iconic “Creation of Adam,” this concept encapsulates themes of creativity, humanity, love, and interconnected experiences. The artistic embodiment aims to elevate the emotional resonance of the product with consumers.
- Concept Two: Utilizing a minimalist color palette, this concept employs hovering elements, expressive typography, and carefully chosen iconography to create an atmospheric, modern design that aligns with Xbox’s brand ethos.
- Concept Three: Focused on high contrast, gradients, and an effective use of shapes, icons, and typography, this mood board explores the dynamic relationship between graphic elements and the product itself, creating a visually arresting presentation.
Concept Development
As we journey from initial inspiration to final execution, each of the three design concepts underwent a rigorous development process to ensure the ideal blend of creativity, brand alignment, and consumer engagement. Below, you’ll find a visual narrative that showcases the evolution of these unique design routes.
