Google Deepmind
Role
Design Lead
Design Director
Deliverables
- Interactive Presentation Deck
- Video Assets
- GIF’s
Visualizing the Future: An Interactive Presentation for the 2023 AI Summit
In a world captivated by the potentials of artificial intelligence, Google DeepMind stands as a titan of innovation and scientific exploration. Tasked with conceptualizing and designing a presentation for Colin Murdoch, the Chief Business Officer at Google DeepMind, the objective was clear: create an interactive and engaging experience that encapsulates DeepMind’s role at the nexus of AI research and its ethical deployment. This presentation was showcased at the highly esteemed 2023 AI Summit in London.
A Multidimensional Journey into DeepMind’s Vision
The presentation utilized DeepMind’s signature visual style—featuring 3D line drawings layered atop complex shapes to echo the intricacies of their computational work. By seamlessly integrating these visuals, the presentation offered not just information but an immersive narrative. The design aimed to captivate, educate, and provoke thoughtful dialogue, highlighting key issues surrounding the safe and ethical implementation of AI.
Incorporating Dynamic Motion
To elevate the engagement level, carefully curated videos were embedded within the presentation. These weren’t just mere aesthetic additions; each video was designed to underscore critical points, providing real-time illustrations of DeepMind’s pioneering work. The moving images added an interactive layer, enabling the audience to delve deeper into the intricacies of AI applications.
Enhancing User Experience with Interactive GIFs
In keeping with the dynamic and innovative spirit of DeepMind, interactive GIFs were placed throughout the presentation. These GIFs served multiple functions—from simplifying complex AI algorithms to offering quick visual summaries. Not only did they add a playful yet instructive dimension, but they also contributed to maintaining audience engagement throughout the presentation.